MyBookie.com Signs Exclusive Deal with Warner Brothers
MyBookie.com Signs Exclusive Deal with Warner Brothers:
n what proves to be
another industry first, online gaming company MyBookie.com has signed an
exclusive product placement agreement with Warner Brothers for the upcoming
film 'Lucky You,' starring Drew Barrymore.The MyBookie.com website will be prominently featured in the film, as well
as within the storyline. The movie features a college student who hits it big
online then turns his sights to Las Vegas, where he tries to beat the odds in
a quest for the world championship. Eric Bana, Robert Duvall and Debra
Messing also star."This is definitely a first for our industry, and we are currently looking
at a variety of potential partnerships within the television and music
industry," says Mike Nichols, founder of MyBookie.com. "We see our products
really as an extension of the entertainment industry as a whole."
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Posted by Jay Brewer at April 25, 2005 8:30 PM