Esquire in Trouble over Bodog's Online Poker Ads
Esquire in Trouble over Bodog's Online Poker Ads:
Men's lifestyle magazine Esquire was recently hit by an onslaught of subpoenas in response to their publication of online poker advertisements for online sportsbook and gaming company Bodog. Subpoenas were sent to Esquire's publisher, Kevin O'Malley in addition to a number of magazine staff members. The subpoenas were sent in response to an eight-page advertising insert, appearing in the April issue of Esquire. The segment was sponsored by Bodog's online poker division, Bodog Poker, and featured tips for playing online Texas hold'em, along with listing URLs and images from the website. In addition, BoDog CEO Calvin Ayre appeared in the ad, encouraging readers to join him online at Bodog.com. Aside from the promotional aspects of the insert, the ad included the necessary "Void where prohibited by law" disclaimer. Although Esquire's May and June issue were due to include a similar insert, the magazine's publisher is reportedly thinking about removing the ads.
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Posted by Jay Brewer at April 25, 2005 8:30 PM